The number of touches it takes to get in contact with a prospect is debatable, but one thing is for sure. One cold call or email won’t work.
Instead of going through the motions and putting everything in the first contact, carve up your value proposition to be distributed across five to eight contacts.
One thing you must avoid is referencing failed contact attempts. Give a piece of value with each contact of your prospects.
Make It Happen!
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“Sales is the best profession in the world when done right, but the worst when done wrong. Let’s do it right.”
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John Barrows is the founder of J.Barrows Sales Training. His clients include Salesforce, LinkedIn, Tableau, Okta. He has been featured in Forbes, Inc and Entrepreneur and trained tens of thousands of sales reps around the world.
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Resources
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