If you are considering any Business-to-Business (B2B) telemarketing project, whether in-house or outsourced, this executive overview is a must read. It is based upon the results of over a million B2B telemarketing calls and will tell you what works and what doesn’t when implementing a call campaign, especially for appointment setting and lead generation.
The reality is that less than twenty percent of all telemarketing projects are long-term. This is due to the lack of planning, hurried or poor training and improper measurement of results. On the other hand, a properly planned and executed telemarketing program will yield a great return on your investment.
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