🔴 Marketing is essentially about telling a story.
The story of what your clients can do with your help.
It has to be a story, because stories are the way we understand life.
You can know facts, but you can’t understand what they mean until you put them into practice.
It’s the difference between reading a business textbook and actually working a job.
You quickly learn you don’t know anything until you start doing it.
Your clients can know all the necessary facts about you—price, features, location, etc—but they will never understand your value until they can see what it means for their lives.
How will it help me solve my problems?
How will my life or work change as a result?
Where will I be when we are finished?
Those are the stories you need to tell.
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