No.1
Adding in the Value Proposition. A value proposition is defined as “an innovation, service, or feature intended to make a company or product attractive to customers.”
Or in simpler terms- it is the reason your potential customer should buy from your brand over all the other ones out there.
This is one of THE most important things for conversions.
Go into detail what benefits your brand has on offer – why these benefits are something that they wouldn’t want to miss out on- and these should be in line with how to make the customer’s problems go away. So this means elaborating on results they will get if they choose your brand.
No.2
Send sales emails to your warm leads.
You need to have sales email templates to send out because it wouldn’t be practically possible for you to do it fresh for each warm lead.
some things to remember when you’re creating these templates are
Your subject line has to be catchy or they will never get around to opening it and see what you have to say. You need to focus more on how the customer is going to gain by choosing you to solve this problem they have.
Most important of all, you need to take some time for personalisation. The level of personalisation could vary from you just adding in their first name to throwing in a mention of an interesting accomplishment of your recipient.
No. 3
You need powerful lead magnets for every stage of the sales funnel. A lead magnet is a marketing term that refers to the free service or product that is given to a customer in exchange for him giving the brand his contact details like email. You need to decide what kind of lead magnet is going to work best for each stage of the funnel from the top to bottom.
No. 4
Targeted CTAs which focus on the intent of the visitors to engage them work like a charm. So, basically what this means is designing your call to action based on who the users are, or the content they are currently viewing or searching for on your site.
For example:
If the visitor has read a sizeable part of the blog post, you can request them to sign up to become a subscriber to have access to the full content piece and all other content pieces you produce.
Let’s say the visitor is viewing your prices and has not taken action on any of your plans- spring up a CTA to chat with your brand to help them find what would be useful for their needs.
No.5
A/B test headlines
Recent studies show 8/ 10 people who visit your landing page NEVER make it past the headline.
So you need to get experimental with them and some variables you could give a go are: different tones, lengths and stats.
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