We used Alex Hormozi’s number one piece of cold email advice to take a custom game development company from one to two leads a quarter to $500,000 in pipeline in just 10 days using cold email for some B2B lead generation.

Get a free outbound strategy session here: https://cal.com/mitchell-leadgrow/discovery-meeting

Free cold email course here: https://gamma.app/docs/How-an-ideal-outbound-engine-should-operate–0bnqkqtvf8dpdw2

Timestamps:

00:00 Introduction and Overview
00:27 The Power of Sourcing Hard-to-Find Data
06:05 Creating a Compelling Lead Magnet
09:00 Optimizing Messaging and Split Testing
13:50 Implementing Strategies for Successful Outreach

The strategies we used involved building a targeted lead list, enriching websites of B2B companies, finding contacts using clay and then waterfall enriching to maximize the number of B2B emails and contacts we werre able to enrich and contact.

Then we worked to create a perfect lead magnet that was a direct precursor the offering the client

The positive reply rate and engaged leads resulted in 10 sales conversations that all moved onto next steps within the first 10 days. well over 500k in pipeline value for this client with our lead gen strategies.

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