Charlie Light talks about how to prospect for your digital marketing business. Stop looking for “secret formulas” to close every prospect so you only have to make 2 phone calls a day, and just talk to a lot of prospects.

Many say that prospecting is a numbers game – this is only half true. Prospecting is 50% a numbers game, and 50% an approach game. You need a good approach, but you also need to reach many prospects.

If you only have a decent pitch, but reach out to 200 prospects each day, you will likely do better than the person with an amazing pitch who only makes 5 calls.

While a good pitch is important, it’s really only a small part of your cold call success. You must also be confident, concise, and be able to ask meaningful questions to get to the root of the prospects’ problems quickly. If you have a compelling pitch but then confuse the prospect when explaining your solution, you won’t do well.

The only real way to be successful in cold calling is to continue to practice.

Visit our website for sales help: http://prospectaim.com/

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