B2B lead generation is the process of identifying and capturing the interest of potential customers in marketing. Or, to put it another way, it’s the first step any company must take before making a sale. Identifying potential customers entails locating businesses that might be interested in the product or service your company provides (your target audience). Capturing information from these contacts and feeding it into your sales funnel is all about initiating interest. With a sale, a lead can be converted into a customer. Check this video to learn about the best strategies that will work for B2B lead generation.
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