Craig Duxbury, Global President of Stein IAS hosts a fireside chat with Greg Boosin, EVP, Global B2B & Product Marketing at Mastercard, and David Haigh, CEO at Brand Finance.
Following the announcement of the second annual Brand Finance Global Most Valuable B2B Brands Report, these three speakers dive in deeper to discuss findings and their importance to the B2B marketing world.
In this B2Believe Studio session, you’ll learn more about:
• What led Brand Finance to develop a bespoke B2B index
• What brands stand out from the 2024 index
• The role Mastercard’s brand strength plays in their strategy’s success
• How Mastercard creates multi-sensory experiences in B2B
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