After you buy moving leads, follow these 6 steps to book more moves.
1. Accept that leads have a low booking percentage – This is one of the biggest frustrations for many movers. The leads they buy are converting at a very low rate. For every 100 moving leads you buy, you’re only going to book between 2 – 15 (2-15%) of them depending on whether it’s local or long distance.
2. Focus on your ROI – Accepting that the booking percentage will be low, chose instead to focus on the return on investment (ROI). Even though moving leads may not convert at a high percentage, they can be very profitable.
3. Treat leads like they’re ringing phones – When your phone rings at your business you don’t just let it ring and ring, you answer it right? Well, treat your moving leads the same way. Try to call the customer back as soon as you receive the lead.
4. Have a set lead follow-up process – You have to develop a set process for how many times you are going to call the leads when you receive them and when.
5. Roll out your own red carpet – When calling moving leads, you have to make your own introduction and “roll out your own red carpet”
6. Follow up after you give an estimate – You must have a follow-up process for after you give the customer an estimate. If you want to increase your closing percentage then you need to be following up to book the move.
For FREE Video Training on How To Build a “Sales Machine” for Your Moving Company Click HERE http://www.louismassaro.com/6stages/
Get the full video training, summary, transcript, shareable quotes, and other posts related to this episode and topic at: http://www.louismassaro.com/buy-moving-leads/
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Learn the strategies I used to start, build and grow a multi-million dollar moving empire… Download your FREE copy of: 10 Rules of a Profitable Moving Company. Go to http://www.LouisMassaro.com
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ABOUT LOUIS
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I’m Louis Massaro, author of 10 Rules of a Profitable Moving Company and founder of Moving Mastery, a mentoring, coaching, and education company dedicated to helping entrepreneurs in the moving industry increase profits by implementing proven strategies in marketing, sales, and operations.
I help entrepreneurs and business owners unlock their company’s full potential so that they can not only make more money but live a more balanced, fun and fulfilling life.
When I opened my first moving company in 2000, I was a 19-year-old kid that started by placing an ad in the yellow pages and renting a couple of trucks. At first, my office was the parking lot of the truck rental yard where I dispatched the crews out of my car. I was struggling to operate on a shoestring budget and maxed out credit cards. It was not a professional set up. When drivers and helpers came for an interview they thought it was a joke.
Although it wasn’t an easy start, every obstacle and setback were opportunities to learn. It took me a few years of making a ton of mistakes and constantly saying to myself “there’s got to be a better way to do this” before I really developed a solid process and system.
I finally mastered a system for running a very profitable moving & storage company, while also discovering how to have balance in my life and not work crazy hours. I took that system and started opening up several offices in cities throughout the US where we sold over $20 Million per year in moves.
I’ve also taught and continue to teach my system to others. My students have gone on to build their own multi-million dollar moving companies. They continue to thrive and profit while they are able to spend more time with family and doing the things they love in life.
I’m blessed to have had some tremendous success in the moving industry, building a nationwide company from scratch that provided a great service to tens of thousands customers each year. After 16 years in business, I’m fortunate to be able to have sold my companies and enjoy the fruits of my labor.
I’m passionate about helping entrepreneurs avoid unnecessary struggles and stresses while becoming more profitable in their business and happier in their lives! I hope that the free information on this site provides you with great value and look forward to meeting you some day.
Meet me at LouisMassaro.com
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