What do CTR, PPC, UVM, and Top of the funnel mean? What’s a bounce rate? In this short lesson, I explain some of the most common marketing terms used in business in simple English.

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The vocabulary explained in this lesson:
General Marketing terms:
– CRM – Customer Relationship Management
– KPI – Key Performance Indicator
– Lead generation
– Lead
– Sales / Marketing Funnel

Content & Digital Marketing Terms:
– Bounce rate
– Conversion rate
– CMS – Content Management System
– CTA – Call To Action
– CTR – Click Through Rate
– Keyword
– Landing page
– PPC – Pay Per Click
– SEO – Search Engine Optimisation
– UVM – Unique Visitor per Month
– Website Traffic

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Music credits:
Intro music: Far Away by MK2
Background music: Honey and Milk by The 126ers & Apollo by Patrick Patrikios

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