Content Marketing – Get More Leads With Gated Content

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Content Marketing – Get More Leads With Gated Content

Gated content is a great way to increase your lead flow. In this video, learn what it is and how you can use it to GROW! https://www.marketing360.com/

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Content Type Ideas for Gated Content:

ebooks
cheat sheets / checklists
guides / how tos
whitepapers/research/reports/data
templates
tools/apps
videos
events
etc..

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Questions to ask yourself before creating Gated Content –

Is the content valuable enough for somebody to want to fill out a form to get it? If yes, move forward.

Is the content something they can easily find somewhere else for free without filling out a form? If yes, you need to make your content/CTA different so the only way to get what you’re providing is to fill out your form.

Is the form easy and fast to fill out? Less fields the better. Ideally, Name, Phone, Email. More than that could lose conversions. (phone is nice because most our clients prefer to call the lead vs email only)

Where will the CTAs for this Gated Content go? Blog Block CTA banner/form on blog articles in a certain category? Will MEs run STA® ads, maybe add CTA button to site header? etc..(tagup with ME on this – they should be excited for a new channel to generate leads and want to help promote it)

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Process once ready to go…

Create Gated Content as an SEO optimized landing page (do not block from search engines or password protect, we want the best of both worlds here…gated content traffic + SEO traffic)

Once the page is done/ready, create your landing page

The landing page should have some additional bullets on the Gated Content and a sign-up form such as this https://madshot.net/0d9c6a209909.png or this https://madshot.net/363629f63fa9.png

Setup the form to lead to a thank you page with conversion tracking on it and a message that says “Thank you! Please see your email for a link to [gated content]!.

When the form is filled out, an auto-responder email should be sent to the user with the link to their Gated Content. They will simply click the link in the email to access the content, no password required.

Once that’s all setup, it’s time to add the CTA block to your relevant blog(s) and anywhere else on the website that makes sense. Make sure to test the links/form/etc.. to make sure all works well.

Once done, start using the CTA in your ads, etc.. Also, make sure your lead forms are routing into your CRM

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Long-Term Goals –

Think of a good piece of Gated Content for each Blog Category.

Then create it and it’s corresponding landing page/form.

Then add the relevant CTA block CTA to all the blogs you create for those specific Blog categories.

This will make the CTA much more relevant to the topic and thus convertible.

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Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

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Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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