If you’re a real estate professional who’s been in the industry for a few years, you probably remember the trend of using your own home valuation landing page to generate seller leads. Basically, your own version of a “Zestimate.” While the method was effective in the beginning, it became a tad worn out over time.

But everything comes full circle — what goes around comes around, so to speak. Once again. Home valuation ad campaigns are crushing as a means to generate listing leads.

With the current (and fluctuating) state of the housing market, many homeowners are questioning the value of their homes, so they’re turning to Google and searching for answers. Herein lies a unique opportunity to capture seller leads by creating home valuation landing pages and running ads to drive traffic to those pages.

I’ve provided a detailed outline of the steps listed below in my blog: https://www.jasonpantana.com/blog/the-comeback-of-home-valuation-ads-a-step-by-step-guide-to-generating-high-quality-seller-leads

1. How to set up and customize a home valuation landing page.
2. Top marketing campaigns to drive seller-intent traffic to your landing page: e.g. PPC ads, postcards, and more.
3. Scheduling listing appointments through effective follow-up processes.

Home valuation ads may be an “oldie,” but they are certainly a “goodie” in today’s market. If you want to grow your business and stay ahead of the curve, it’s important to adapt to changing market conditions and utilize new (and/or “renewed”) methods of lead generation.

I’d love your thoughts on this… what are you doing NOW to generate seller leads and book listing appointments? ⤵️

#short #shorts #realestatemarketing #listingagent #homevalues

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