How do you generate B2B leads? I looked at 2,000 plans that we have in the database for Go-To-Market. I looked at 500 Go-To-Market projects that were done over the last nearly 20 years, and every single one of them is really different, and yet the pattern is super-clear. There are just 6 steps. Let me share them with you now.

Get more B2B sales and marketinginsights at www.align.me/b2b-marketing-blog
Get a free trial of our new sales and marketing planning software at www.funnelplan.com
– – – – – – – – – – – – – –

Firstly, B2B is different than B2C, and I just do not know what works in consumer marketing, but I do know what works to generate more B2B leads, and there are just 6 steps.

Get super clear about what problem you are trying to solve.
Who has that problem?
Work out what angle on that problem they care about the most. Work out what language they want to use.
Advertise to buyers who are looking and those who should be.
Recycle using your blog and/or remarketing to a second asset.
Outbound only to your very, very best targets.
It is this simple! It is about finding a small number of things and doing these incredibly well. Drop everything else, that are not those things, as these will waste your time and money. This is how to succeed in generating B2B leads.

You can read the full version of the blog here:

Generate B2B leads in 6 steps

source