Leads, prospects, or potential customers, whatever you decide to call them is fine, so long as you have enough of them coming in to keep your business strong and growing. And because every great customer once started as a lead, leads are an important element in keeping your funnel full and your businesses future safe and secure. Not to mention more leads almost always equates to more revenue. Which is why today, we’re talking all about how to get more leads with 3 lead gen tips, and the single most important tool in lead gen today.
Lead Gen Tip #1 Strategy & Systems
Like all things in marketing, your success is largely based off the underlying strategy and systems you use, not just flashy new tactics and tools. This is why the very first step in lead gen should always be determining the foundational and core underlying strategy behind your plan. In designing your strategy you would want to ask yourself questions like, Who is my ideal target market? What do my best customers have in common? What is their biggest challenge? And how could I help solve that for them?
Lead Gen Tip #2 Consistency is Crucial
Sporadic, or random leads coming in aren’t a whole lot better than generating no leads at all. Because without consistency it’s hard to plan and harder to scale. And scaling is a beautiful thing. This is why focusing on identifying a steady and consistent lead gen source is crucial.
Lead Gen Tip #3 Give To Get
This last tip is where so many otherwise well intentioned lead gen strategies go terribly, terribly wrong. You see, the best way to think about lead gen is as a value exchange. Just because no money has changed hands yet, is no excuse to devalue your prospects time, and increasingly more valuable in today’s economy, their attention. So what’s the alternative? To offer value of course, and give something away of equal or greater perceived value than your trusty prospects contact details. Which leads us nicely into my next point and the bonus lead gen tool every business needs to succeed.
Bonus Lead Gen Tool: The Lead Magnet
If you’re involved in the internet marketing community then I’m sure you’ve heard the term lead magnet before. But for those outside of internet marketing, a lead magnet is one of the most valuable and underutilized tools available today and is essentially just something of value you can use in order to entice your prospect to give up their contact details. Your lead magnet could be a guide, a cheat sheet, a blueprint, a template, a video series, or even a webinar or free call.
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