How To Run Google Ads For Local Service Businesses.. The last guide you need!

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Anyway, on with the video…

00:00 – Intro
0:21 – Call only and search ads (What’s the difference)
0:45 – Configuring the settings
01:05 – Ad schedule
01:29 – Google keyword planner
02:07 – Writing headlines
03:00 – Setting ad budget
04:03 – Building out groups

These ad formats are perfect for businesses like yours, where the main goal is to drive calls and contact form inquiries without users having to click through to your website.

🔍 Selecting the Right Campaign Settings:
– Choose “Leads” as your campaign goal.
– Opt for Search Ads to target users actively searching for your services.
– Name your campaign for easy management.
– Turn off display networks for precise targeting.
– Set location options to “People regularly in your location.”
– Language: English.

⏰ Ad Schedule Optimisation:
– Schedule ads from midnight to 11:45 PM to gather data on the best-performing times.
– Later you can optimise and allocate budget based on peak performance times.

🎯 Keyword Planning and Grouping:
– Use Google Keyword Planner to find relevant keywords.
– Separate keywords into groups (e.g., “Drainage” and “Boiler Repairs”) for targeted campaigns.
– Utilise phrase and exact match keywords for precision.

🖋️ Ad Copy Crafting:
– Input your website’s final URL and display path.
– Craft compelling headlines with clear calls to action and unique selling propositions (USPs).
– Develop four descriptions to provide comprehensive information.

🔗 Enhance Ads with Sitelinks:
– Add sitelinks to make your ads more engaging.
– Use different URLs for each sitelink to maximise visibility.
– If using a single landing page, differentiate URLs with a hashtag.

📣 Amplify with Callout Extensions:
– Make your ads stand out by incorporating callout extensions.
– Utilise powerful phrases to entice users further.

💸 Budget and Bidding Strategies:
– Set a daily budget of at least £50 to collect sufficient data.
– Initially, use “Max Clicks” bidding strategy; switch to “Max Conversions” after 20+ conversions.
– Set the max cost per click to £8 to control costs.

🔍 Campaign Refinement:
– Create ad groups with 5-10 keywords each.
– Customise each group to optimise performance.
– Include all relevant extensions for every group.

📊 Conversion Tracking Essentials:
– Ensure all conversion tracking is set up.
– Implement a “Thank You” page to measure contact form inquiries.
– Use tracking on the site to monitor phone call conversions.

Get ready to witness the power of Google Ads in transforming your home service business. Follow these steps, continually analyse performance data, and watch as your leads soar to new heights. Don’t forget to subscribe for more marketing tips and tricks! 🚀✨

This guide is perfect for any service business including plumbers, electricians, tradespeople and home improvement.

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Other Videos You Might Be Interested In Watching:

👉 Service Businesses – 6 Reasons Your Google Ads Are Not Converting – Instant Fix – https://www.youtube.com/watch?v=BLUkQsCampE&t=168s
👉 Master Google Ads with Small Budgets: Unleash Massive Results – https://www.youtube.com/watch?v=Qb2yPTmG7lE&t=1s
👉 Garden Landscapers: 10X Leads With Google Ad Extensions – PPC Hacks For Landscaping – https://www.youtube.com/watch?v=ckoGhOBsMXw

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