Hello and welcome to Lead Forensics Focus: Elevating your Marketing and Sales Success. Educational insights brought to you by marketing and sales leaders.
To be successful in sales you need to understand what your prospects want from a B2B sales call?
In the world of B2B sales, so much time is devoted to perfecting call technique and working to improve processes; however, I think we can all agree that we rarely sit and ask – what do our prospects truly want? Typically, after a bad rejection or in the middle of a call – there is not enough time devoted to simply understanding the wants and needs of the B2B buyer and implementing them into your working day.
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