The problem – You’re spending a ton of time on lead follow-up, and they aren’t converting

Do you have a lead scoring system to identify who is truly a qualified lead?

Too much time is wasted on low-quality leads that could’ve been avoided if you had a scoring system that excluded them from the beginning.

Step 1: Identify your ideal customer profile, as we discussed in video 2 of this series
Step 2: Align sales and marketing teams and agree on what a qualified lead is and isn’t
Step 3: Develop a scoring system assigning point values for criteria based on your ideal customer profile
Step 4: Determine at what point threshold someone is considered a qualified lead and is ready for handoff

More on lead scoring: https://blog.powr.io/lead-scoring-and-nurturing-how-to-boost-your-saas-sales-pipeline

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