Construction manufacturers need to continuously generate leads to secure opportunities and win deals. However, with a fluctuating marketplace and the rapid growth of digital marketing, manufacturers need to optimise their approach to lead generation to stay competitive and achieve success. Therefore, a balance is necessary between long-term and short-term tactics to drive sales and marketing activity at different stages on the construction project timeline.
Join Robin Cordy, Marketing Director at NBS, for a discussion with lead-gen experts within the construction industry, covering topics including:
• The market landscape and where manufacturers should focus
• How lead-gen should support the overall marketing and business plans
• Long-term vs short-term tools, techniques and tactics to optimise lead generation
• Outreach to specifiers programme
• How to measure success
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