Marketing Qualified Leads vs. Sales Qualified Leads
How do the roles of marketing and sales interact? Who is responsible for working leads? In this video, I
Join John Arnott, digital marketing expert, to go over the differences between a sales qualified lead and a marketing qualified lead and show how they interact. Learn more about John at https://johnarnott.com/.
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Additional Digital Marketing Tutorials and Videos: https://www.youtube.com/channel/UCWPBBNmELlZKGyqhglfbhXw
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What’s the difference between marketing and sales? Many people use those terms interchangeably – but they fill very different roles.
And as a business grows, they should be treated separately.
Marketing brings qualified leads to the sales organization.
And Sales converts those qualified leads to customers.
Information qualified leads, marketing qualified leads, and sales qualified leads – what are they? How are they different? And how do we move them through the funnel?
These are all questions we’ll cover in this video.
Plus, what’s the best way to measure success in your sales and marketing efforts? It might be different than you think – and it’s not the same for both areas.
Ensuring your interested leads find the information they need and make a decision – that’s what sales and marketing do. Learn about how to get this digital marketing funnel started, and watch your business grow.
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More Marketing and Sales Resources:
8 ways to optimize your online sales funnel: https://contentfirst.marketing/8-ways-to-optimize-your-online-sales-funnel/
What’s the secret to gaining and keeping customers? https://contentfirst.marketing/whats-the-secret-to-gaining-and-keeping-customers/
How to segment your leads to grow your business: https://contentfirst.marketing/segment-leads-grow-business/
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