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The New Guidelines of Lead Era: Confirmed Methods to Maximize Advertising and marketing ROI
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.
Marketing expert David T. Scott identifies the seven most successful tactics–including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows–and reveals:
when to use which tactics,how to use them cost-effectively,how each tactic has changed in recent years,and how lead generation tactics will continue to evolve in the future.
Most importantly, he shares how marketers can achieve the best results–actionable leads for their products and services–and help their companies succeed.
Featuring valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.
Publisher : AMACOM (March 20, 2013)
Language : English
Hardcover : 288 pages
ISBN-10 : 0814432611
ISBN-13 : 978-0814432617
Item Weight : 1.24 pounds
Dimensions : 6.38 x 1 x 9.38 inches
Original price was: $24.95.$19.76Current price is: $19.76.
Value: $24.95 - $19.76
(as of Nov 15, 2024 05:03:53 UTC – Particulars)
From amidst the litter of lead technology techniques, this strategic information teaches entrepreneurs the way to make the numerous out there lead technology techniques work collectively to provide the utmost variety of high quality leads.
Advertising and marketing professional David T. Scott identifies the seven most profitable tactics–including electronic mail, junk mail, and search engine advertising; banner and social media promoting; chilly calling; and commerce shows–and reveals:
when to make use of which techniques,the way to use them cost-effectively,how every tactic has modified in recent times,and the way lead technology techniques will proceed to evolve sooner or later.
Most significantly, he shares how entrepreneurs can obtain one of the best results–actionable leads for his or her merchandise and services–and assist their firms succeed.
That includes helpful instruments for monitoring prices and measuring outcomes and indispensable recommendation that’s been thus-far absent from this rising and in-demand discipline, The New Guidelines of Lead Era takes a vital take a look at the preferred lead-generation methods and reveals entrepreneurs all over the place the way to check new approaches on a restricted funds, the way to mix a number of techniques for a extra highly effective, built-in marketing campaign, and the way to seize the leads they want.
Writer : AMACOM (March 20, 2013)
Language : English
Hardcover : 288 pages
ISBN-10 : 0814432611
ISBN-13 : 978-0814432617
Merchandise Weight : 1.24 kilos
Dimensions : 6.38 x 1 x 9.38 inches
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