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November 14, 2024
The Secret Information to Drive B2B Lead Era and Nurturing by way of Content material Advertising
Content marketing is one of the most efficient ways to generate and nurture prospects through your sales funnel. This e-book is a great entry point for anyone who wants to drive leads all the way to closed-won. Learn the 7 secrets to drive growth and revenue for your company using content marketing.
Who should read this book
Innovative, “digital native” entrepreneurs and more traditional business owners alike will both find lots to love. Business-to-business (B2B) marketers should especially heed these tips to improve their own B2B marketing.
Why this book?
Your customer is more in control than ever. In fact, Gartner reports that the average B2B buyer completes 57% of the purchase decision before ever speaking with sales.
Are you leaving 57% of your sales funnel to chance?
No way, right? That would be insane.
This e-book reveals the steps you can take via content marketing to improve both the volume and quality of leads into your sales organization.
What you will learn from this book
You will learn the foundational pieces needed to begin your own content marketing discipline. We’ll touch heavily on strategy, content creation and marketing technology. Topics include:
-Does Content Marketing Really Drive Leads?
-How Is the Sales and Marketing Partnership Changing?
-Why Content Marketing?
-How To Start
-Personas, Customer Journeys and Product-content ratio
You CAN create a profitable content marketing program for your business. Here are the secrets for building it.
A note from the author:
The purpose of this e-book is to share best practices and real-life examples of content marketing success, with a special focus on B2B. The hope is that these stories are empowering enough — you CAN do this — to inspire you to action.
Whether you do it yourself or hire someone like me to do it for you, your business can excel through content marketing to generate and nurture leads through your sales funnel.
My proudest accomplishment in more than 17 years of marketing is setting up content disciplines at six Fortune 500 companies, and at many small- and medium-sized companies as well.
I’m so proud that we were able to establish the systems and processes that allow content to flourish and generate leads at leading companies.
Some of my favorite client logos are shown below. Recent examples include Airbnb for Work, Wells Fargo, USAA, Humana, J.P. Morgan Chase and McKinsey & Company.
I will share the same content secrets with you in this e-book that I shared with these clients in my professional life. I’ve been in the boardrooms when multimillion-dollar decisions were made. Those clients wanted the same things you do: Better leads. And more of them.
The e-book is your first step. I look forward to hearing about your journey.
ASIN : B07MC25TCF
Publication date : January 7, 2019
Language : English
File size : 3767 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 32 pages
Page numbers source ISBN : 1793386749
$9.99
Value: $9.99
(as of Nov 14, 2024 04:39:25 UTC – Particulars)
Content material advertising and marketing is likely one of the best methods to generate and nurture prospects by way of your gross sales funnel. This e-book is a good entry level for anybody who desires to drive leads all the best way to closed-won. Be taught the 7 secrets and techniques to drive progress and income on your firm utilizing content material advertising and marketing.
Who ought to learn this e book
Revolutionary, “digital native” entrepreneurs and extra conventional enterprise house owners alike will each discover tons to like. Enterprise-to-business (B2B) entrepreneurs ought to particularly heed the following tips to enhance their very own B2B advertising and marketing.
Why this e book?
Your buyer is extra in management than ever. In reality, Gartner reviews that the common B2B purchaser completes 57% of the acquisition resolution earlier than ever talking with gross sales.
Are you leaving 57% of your gross sales funnel to likelihood?
No approach, proper? That might be insane.
This e-book reveals the steps you’ll be able to take by way of content material advertising and marketing to enhance each the quantity and high quality of leads into your gross sales group.
What you’ll be taught from this e book
You’ll be taught the foundational items wanted to start your personal content material advertising and marketing self-discipline. We’ll contact closely on technique, content material creation and advertising and marketing know-how. Subjects embrace:
-Does Content material Advertising Actually Drive Leads?
-How Is the Gross sales and Advertising Partnership Altering?
-Why Content material Advertising?
-How To Begin
-Personas, Buyer Journeys and Product-content ratio
You CAN create a worthwhile content material advertising and marketing program for your online business. Listed below are the secrets and techniques for constructing it.
A word from the creator:
The aim of this e-book is to share finest practices and real-life examples of content material advertising and marketing success, with a particular give attention to B2B. The hope is that these tales are empowering sufficient — you CAN do that — to encourage you to motion.
Whether or not you do it your self or rent somebody like me to do it for you, your online business can excel by way of content material advertising and marketing to generate and nurture leads by way of your gross sales funnel.
My proudest accomplishment in additional than 17 years of promoting is establishing content material disciplines at six Fortune 500 firms, and at many small- and medium-sized firms as nicely.
I’m so proud that we have been capable of set up the programs and processes that permit content material to flourish and generate leads at main firms.
A few of my favourite shopper logos are proven beneath. Current examples embrace Airbnb for Work, Wells Fargo, USAA, Humana, J.P. Morgan Chase and McKinsey & Firm.
I’ll share the identical content material secrets and techniques with you on this e-book that I shared with these purchasers in my skilled life. I’ve been within the boardrooms when multimillion-dollar choices have been made. These purchasers needed the identical stuff you do: Higher leads. And extra of them.
The e-book is your first step. I sit up for listening to about your journey.
ASIN : B07MC25TCF
Publication date : January 7, 2019
Language : English
File measurement : 3767 KB
Textual content-to-Speech : Enabled
Display screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Phrase Sensible : Enabled
Print size : 32 pages
Web page numbers supply ISBN : 1793386749
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