In this video, Youtube Ads business owner, Robin Bouwman asks Shash at what point & what method of generating leads (free, organic or paid) a video advertising company should start with in order to grow.

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TIMESTAMPS
00:00 Introduction
00:15 Robin asks: Which method of lead generation, ie. paid or free, do you recommend to start with (or is more effective) in 2021?
00:52 Which method will work depends on your own strengths and weaknesses. The free method worked for me through outreach on freelancing platforms (eg. Upwork), and organic leads generation on Facebook groups and through having a Youtube channel.
03:33 You also want to have a referral program for your clients.
04:01 What is Linx Digital’s referral structure?
04:51 For people who don’t want to start with Youtube or Facebook content strategy, at what point should they start with paid lead generation methods?
05:10 You should invest in networking and courses at an early point (eg. $15K to $20K per month).
06:05 When you should invest in paid ads depends on how competitive your niche is and also on your profit margins.
07:47 What is Robin’s cold outreach process?
09:50 Why it’s very important to check and follow up on your various lead generation channels (eg. check your messages on Linkedin).
10:16 Why any agency, even at $20K per month, should do retargeting ads.

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