In this video, CEO and Co-Founder, Garrett Mehrguth talks about the 8 step demand generation strategy that will not only generate demand but also leads. Through this process, you’ll also be able to directly correlate marketing with sales.

Connect with Garrett: http://linkedin.com/in/garrettmehrguth/

Be sure to like, comment, and SUBSCRIBE to Directive Consulting for more in-depth SaaS marketing insights and information from industry experts.

Subscribe to Directive Consulting:
https://www.youtube.com/c/DirectiveConsultingIrvine

Follow Directive Consulting on:
Instagram: https://www.instagram.com/directiveconsulting/
Twitter: https://twitter.com/directiveagency
LinkedIn: https://ca.linkedin.com/company/directive-consulting
Spotify: https://open.spotify.com/show/2TMlRJWXqk2g41ZFmPtTny?si=2326537511e347bf

Want more expert SaaS insight? Join Directive’s Free Slack Society where we answer YOUR industry-related questions.
https://directiveconsulting.com/join-society/?utm_source=YouTube&utm_medium=organic&utm_campaign=society

Interested in working with the number 1 SaaS Marketing Agency? Book an intro call to learn more about how we can help your SaaS company.
https://directiveconsulting.com/discovery-call/?utm_source=YouTube&utm_medium=organic&utm_campaign=introcall

Video Chapters:
0:00 Introduction
0:35 Generate a very targeted list
1:23 Find a data point–something of value — that you can compare all the companies on your list by
2:24 Find contact information for
3:16 Use virtual assistants to gather your data
4:08 Make your data set b-e-a-u-t-i-f-u-1
4:40 Turn your data set into a concise, well-written blog post that is based on what the data is about
5:19 Take all the contacts you gathered and use a tool that allows you to create email cadences
6:49 Do a great job of promoting your blog post all the other people who might fit your ideal customer persona

#demandgeneration
#demandgen

source