This membership marketing tip is an answer to a question that posed on LinkedIn. The person asked, “How long should I wait until I reach back out to a membership lead?” My answer was, “Immediately!” Heres why…
A critical component of turning cold leads from your website or club communications into hot prospects is simple: follow up immediately. Research shows that salespeople who respond to inquiries within the first five minutes or less, close exponentially more business than those who don’t.
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Please watch: “Don’t Launch Your Membership Program Until You Do This – Private Club Marketing Advice”
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