🎯 Let’s dive into the complexities of LinkedIn ads and the ubiquitous Lead Gen forms:

1️⃣ Cold Approach: Most companies, when running LinkedIn ads, directly target audiences with a ‘cold’ outreach, often using the Lead Gen form strategy.
2️⃣ Lead Quality Issues: While Lead Gen forms capture information conveniently, the quality of such leads is often subpar. Such leads have not exhibited genuine buying intent.
3️⃣ Lack of Awareness: These potential leads have not visited our website. Consequently, they might be unaware of our ethos, offerings, and overall brand identity.
4️⃣ Time Efficiency: Consider the opportunity cost. Is it worth it to assign team members to chase low-quality leads?

At Impactable, we prioritize meaningful engagements over mere numbers. Dive deeper with us to understand why not all leads are created equal and how to truly identify and cater to high-quality leads. 🌟🔍📈

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