MQL stands for Marketing Qualified Lead, which is a term used in the field of digital marketing to describe a potential customer who has shown interest in a company’s products or services and has been deemed more likely to become a paying customer than other leads.
MQLs are typically generated through various marketing tactics such as email campaigns, social media marketing, content marketing, paid advertising, or search engine optimization. Once a lead has been identified as an MQL, the marketing team will typically pass the lead on to the sales team for further nurturing and qualification.
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