B2B lead generation is lead generation for businesses selling their products or services to other businesses. B2B lead generation is usually more intricate and complex than B2C (business to consumer) because the purchases are usually more expensive, and the number of stakeholders and decision makers is usually much higher.
Many B2B companies outsource lead generation because of its inherent complexity. A lead generation company that specializes in B2B lead generation offers expertise to companies that don’t have the bandwidth to keep that kind of expertise on staff. Also, a good lead generation firm utilizes technology that many companies can’t afford to purchase on their own.
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