Lead generation is the process of identifying and attracting potential customers for a business’s products or services. It involves capturing and nurturing leads until they are ready to make a purchase.

Lead generation is important for businesses because it helps to build a pipeline of potential customers, which can help to drive future sales. By identifying and attracting potential customers early on, businesses can nurture those leads until they are ready to make a purchase. This can help to increase the overall conversion rate of leads into customers and increase the overall revenue of the business.
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[2023] What is Lead Generation, and How can it Help Your Business Grow?

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