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00:00 Intro to What Is Sales Prospecting
00:30 What Is Sales Prospecting?
01:52 Defining Your Ideal Customer Profile
04:27 Outbound Sales Prospecting

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Intro to What Is Sales Prospecting
Sales prospecting is one of the essential aspects when it comes to sales and business development. If a company cannot correctly do sales prospecting, it’ll be difficult for them to do lead generation and close deals. And if you are in a sales development or business development role, this is an absolute must-have skill to succeed in any b2b sales environment.

What Is Sales Prospecting?
Sales Prospecting is the act of identifying potential customers and generating appointments with intentions to close a sale. You’ll be making lists of companies you’d like to work with and using different channels like cold email, LinkedIn, and cold calling to do lead generation.

Defining Your Ideal Customer Profile
Now successfully do B2B sales prospecting, you must first identify your ideal customer profile. Who would be the perfect fit to purchase your product or service. You’ll want to use variables like Industry, Pain, and Pleasure to find your IDC.

Outbound Sales Prospecting
Next is to do outbound sales prospecting, which is to reach out to your ideal customers. If you’re a sales development rep or business development rep, you’ll be cold emailing, cold calling, and connecting and sending messages to prospects.

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick’s vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

Connect With Patrick Dang
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