Blue Donkey CEO, Sureya Landini explains why open questions Important in B2B Telemarketing.
Why Are Open Questions Important In B2B Telemarketing?
Why are open questions important in business to business marketing? Well, a Lot of reasons actually. But, the main one is that we use open ended questions to get them talking and to give us information that we can then pickup and drive a dialogue with.
What’s an open question?
An open question invariably starts with lot’s of “w†type words. Who? What? When? Why? How? But actually, one of our favourite open questions is with the words “Tell me more about…â€, that’s a really great way to open a dialogue. It helps build a relationship because there are more people talking to us than when we’re not talking to them, the better our relationships become.
It gives us valuable data to start creating a picture of their needs with and it enables us as a business to demonstrate – in the most relevant way possible what we can do to help satisfy their needs.
Intellingent B2B telemarketing.
Blue Donkey is an award-winning B2B telemarketing company.
As dedicated outbound B2B specialists, we’ve never done anything else. Unlike most agencies and telemarketing companies in the UK today who’ve added B2B telemarketing as an afterthought, at Blue Donkey we believe that to make really special calls, you need intelligent telemarketing in your DNA. Having rejected the typical, scripted call-centre methods that dominate the industry, Blue Donkey provides a tailor-made approach to become the voice of some of the world’s most important B2B brands.
All about open questions in B2B telemarketing UK
