In this video, you’ll learn why modern B2B lead generation strategies fail to actually convert customers, have low close-wins rates, cause problems with your sales team and waste significant marketing dollars. I also discuss if lead generation is even needed with B2B buyers today.
Timestamp
0:00 – Intro
1:19 – Traditional lead generation model
2:38 – Why conversation rate (close-win) of the lead gen model so low?
5:34 – Problem of the predictable revenue model
6:27 – Do we need lead gen in B2B marketing?
Learn other B2B marketing strategies by watching this playlist
Best B2B marketing strategy today:
#leadgen #leadgeneration #b2bmarketing
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