http://www.marketing-for-business.com/ In this video from Stefan Boyle, founder of Marketing Republic,Stefan discusses why a B2B sales team should be prospecting or whether your prospecting should be outsourced to a specialist B2B Sales Prospecting Agency like Marketing Republic.
Once a client understands the service we provide are a specialist sales prospecting agency, the first consideration is ‘well I get sales prospecting, but shouldn’t my sales team be doing it themselves’. Now I won’t deny that is of course feasible. Most sales people have been prospectors at some stage.
They might be doing it now or might have done it in a previous life or while they’re trying to build up themselves, opportunities of course are prospecting. If they are prospecting themselves and then obviously having meetings, they’re not prospecting so what that creates is that peak and troughs scenario.
If you have a dedicated team with you in-house, resolve it that way. If you’re outsourcing it, you’ve got a consistent operation that is continually creating new leads, new opportunities for your sales team to go and convert more business.
That’s our primary reason for having that dedicated team, so we’re actually creating consist sales pipeline that grows and grows and grows as the messaging gets better, the ICP or the ideal customer profile gets more refined, you understand more and more what works. A dedicated team prospecting team works perfectly with a dedicated sales team as well so working together closely you get better results.
Marketing Republic are a specialist B2B Sales Prospecting and Lead Generation Agency using an approach called Cold Calling 2.0
We help begin engagement and start relationships with your prospects who fit your Ideal Customer Profile.
Our B2B Lead Generation Campaigns build relationships for our clients at senior Director and Management level in their ideal clients.
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