According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often – to get calls from prospects interested in the products and services they’re selling.
This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you’ll need to create an effective online lead generation campaign in your business and make that phone ring:
• Clarity about exactly who your ideal client is
• Your business USP (Unique Selling Proposition)
• A process for effective keyword generation/targeting
• Professional landing pages for PPC lead generation
• A well-designed Website, built for lead conversion/generation
• Great content, properly optimized for search (one part of SEO)
• Professional back-link campaigns (the other part of SEO)
With a foreword written by Perry Marshall, best-selling author of “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More,” Scott Dennison’s “80/20 Internet Lead Generation” guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.
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