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November 13, 2024
Lead Technology Machine: How one can make your online business increase by making the most of unstoppable web leads 24/7
November 13, 2024
Lead Era: Concept and Follow
Presently, marketing has undergone serious change. Marketers have faced increasing demand to provide quantitative data representative of their work, particularly focusing on sales growth in correlation with a narrow target audience.
As marketers strive to cultivate new customers directly, they have turned to a growing area of interest: lead generation – a marketing activity aimed at acquiring direct contacts of prospective customers that have demonstrated some interest in the seller’s goods and services.
This book has a purely practical purpose, serving as an introductory resource to principles and methods that will enable marketing professionals to raise the number of potential customers and multiply the number of sales typically received.
The book describes:
– lead generation theory, its basic concepts, and methods of evaluating a return on marketing investments;
– customer detection techniques (cold calls, pay-per-click, mailings, events, etc.);
– peculiarities and challenges of lead generation campaigns and methods to overcome obstacles;
– real stories about the way companies do lead generation and calculate its results.
Outstanding Features of the Book
– 14 real life case studies.
– New trends of lead generation: cadence, market places, content management.
– Up-to-date statistics for 2015 and plans for 2016.
– Based on multi-industry experience (IT, automotive, education and even public organizations)
– The style of the book is simple, charismatic and with humor (contains caricatures, jokes, wise quotes of great businessmen).
– Applicable to both B2B and B2C.
– The author explains all the lead generation concepts but also gives reasons why they should not be treated rigorously, as every company has its own business features and, thus, ROI and lead criteria.
– A special section is dedicated to the challenge of lead generation outsourcing.
– As lead generation is based on constant testing and statistics, the author also speaks about software tools helping to run your campaigns and calculate ROI efficiently.
The book presents the results of a global benchmark report: “Lead Generation: Strategies and tactics for 2016”. This survey covered 259 respondents from information and telecommunication technologies, consulting, banking, wholesale, insurance, auto-dealers, etc.
ASIN : B01EYK53ZI
Publisher : ; 1st edition (April 28, 2016)
Publication date : April 28, 2016
Language : English
File size : 1547 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 210 pages
$14.99
Worth: $14.99
(as of Nov 13, 2024 17:58:56 UTC – Particulars)
Presently, advertising has undergone severe change. Entrepreneurs have confronted rising demand to supply quantitative information consultant of their work, significantly specializing in gross sales progress in correlation with a slender target market.
As entrepreneurs try to domesticate new clients instantly, they’ve turned to a rising space of curiosity: lead era – a advertising exercise geared toward buying direct contacts of potential clients which have demonstrated some curiosity within the vendor’s items and companies.
This e-book has a purely sensible function, serving as an introductory useful resource to ideas and strategies that can allow advertising professionals to lift the variety of potential clients and multiply the variety of gross sales usually obtained.
The e-book describes:
– lead era concept, its primary ideas, and strategies of evaluating a return on advertising investments;
– buyer detection methods (chilly calls, pay-per-click, mailings, occasions, and so on.);
– peculiarities and challenges of lead era campaigns and strategies to beat obstacles;
– actual tales about the best way corporations do lead era and calculate its outcomes.
Excellent Options of the Guide
– 14 actual life case research.
– New developments of lead era: cadence, market locations, content material administration.
– Up-to-date statistics for 2015 and plans for 2016.
– Based mostly on multi-industry expertise (IT, automotive, schooling and even public organizations)
– The model of the e-book is straightforward, charismatic and with humor (accommodates caricatures, jokes, clever quotes of nice businessmen).
– Relevant to each B2B and B2C.
– The creator explains all of the lead era ideas but in addition offers explanation why they shouldn’t be handled rigorously, as each firm has its personal enterprise options and, thus, ROI and lead standards.
– A particular part is devoted to the problem of lead era outsourcing.
– As lead era is predicated on fixed testing and statistics, the creator additionally speaks about software program instruments serving to to run your campaigns and calculate ROI effectively.
The e-book presents the outcomes of a worldwide benchmark report: “Lead Era: Methods and ways for 2016”. This survey lined 259 respondents from info and telecommunication applied sciences, consulting, banking, wholesale, insurance coverage, auto-dealers, and so on.
ASIN : B01EYK53ZI
Writer : ; 1st version (April 28, 2016)
Publication date : April 28, 2016
Language : English
File dimension : 1547 KB
Textual content-to-Speech : Enabled
Display Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Phrase Smart : Enabled
Print size : 210 pages
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