With this book in your hands, you’ll:
Generate more inbound sales leads yourself (marketers).Generate more revenue with in-house resources (owners, managers).Direct and audit your staff and 3rd party agencies better (owners, managers).Overcome imposter syndrome. Master B2B lead generation in any niche. Grow your business or career 10X
Imposter syndrome is crippling your success. Even if you don’t feel like the imposter.
This is the first book to help owners, managers, and employees in B2B overcome imposter syndrome while setting new records for sales lead generation every month. Don’t let your competitors use this strategy before you.
Use this book to capture customers from your competitors, engage with AI more intelligently than them, and consistently attract more new, hot leads. Learn how to build evergreen lead-generating assets. Discover how to nurture new leads at scale in less than an hour a week. See exactly how to build paid ad campaigns that capture new lifelong customers. Uncover a low-cost, infinitely powerful tech stack to support your lead generation efforts. Make managing staff 900% easier (approximately).
Do impressive work and be proud of it.
Ignore this book and enjoy the status quo. But be warned. Your competitors will consume you. Your colleagues will progress in their careers while you stagnate.
This book includes templates, guides, examples, and step-by-step walkthroughs. All you have to do is follow along and overcome the biggest challenges to your or your team’s success.
Owners, directors, learn how to manage and evaluate the work your marketing team creates as they follow the steps on these pages. Watch your profits soar.
Sales managers, get straightforward steps to follow and create lead-generating assets that warm up your prospects and bring your team more sales leads than ever before. Make more commission this quarter than last year.
Marketing pros, follow the templates in this book to make the most effective lead generating assets your employer has ever seen. Make yourself invaluable to the business and score the pay raise you deserve.
This book features the only step-by-step strategy B2Bs need to follow for sustained sales lead growth, revenue growth, and market ownership.
Generate a wave of revenue growth tomorrow, a surge next month, and a tsunami over the next 10 years.
Aside from learning exactly what to do, with specific guidelines based on your role in the business, you’ll also learn about:
1. Overcoming imposter syndrome by overcoming your ideas about uniqueness.
2. Doing more with fewer staff.
3. The mistakes brands from budding to behemoth make, and positioning yours smarter.
4. Finding creative, engaging, and unique angles to speak to the humans behind B2B.
5. Selling to and working with marketers, sales professionals, and owners.
6. Training and developing staff with less effort, a gentle learning curve, and awesome outcomes.
7. Finding and winning specific windows of opportunity when your prospect is in an elevated buying mindset.
8. Evergreen content and why it’s critical in B2B.
9. Communicating with developers and designers.
10. Using AI to build remarkably deep buyer personas
11. Focusing your energy on selling more behavior-changing products.
12. Leaning on your brand story to motivate GenZ and attract talent.
You can start using this book today, and put yourself on the path the future you want.
John Buie
Favorite quote from the book “We’re all familiar with what B2C marketing looks like from a young age. We all speak that language. We can all tell good B2C marketing from bad.
Generating leads for B2B is different.â€
Generating sales leads for any B2B niche is tough. Marketing membrane filters or compaction testing equipment to businesses isn’t as intuitive as selling sunglasses to consumers.
Two decades in B2B marketing have shown me the strategies that drive long-term, manageable, sustained growth for B2Bs. And the time-wasters that keep marketers, sales leaders, and business owners on a hamster wheel - chasing leads instead of driving them.
Imposters on the Zoom will teach you where to put your energy to:
Get more traffic to your website. Create evergreen landing pages that turn invisible prospects into customers. Generate assets that provide value to your prospects and customers. Grow the lifetime value of your existing customers. Nurture your prospects so it’s easier for them to spend budget with you. Make every page on your website a valuable sales asset. Make your job easier, and drive more revenue with less effort.
Jason Hagerman
Favorite quote from the book “We live in this world where people hide behind a veneer of expertise.We speak with authority about something we just read in a social media headline. We’re nervous to be learners - nervous to be found out as learners.
But it’s alright not to be an expert yet. It’s alright to learn new things forever. It’s alright to be humble.â€
Not sure how to build your brand (or the brand you work for)? We show you that too.
Not with long-winded stories. With simple instructions, diagrams, and numbered walkthroughs that you can follow with your eyes closed.
Marketing to B2B can be tricky. But when you understand your niche, the strategy in this book is an inexhaustible resource for generating qualified sales leads.
We’ve used it for more than a decade, and you will too.
