Technology marketing is a developing specialism, innovation items are being sent off regularly and they all require some structure advertising whether its fabricated it the actual item or its through a high-contact deals approach requiring bunches of outbound exercises. For B2B tech advertisers, it's urgent to comprehend the genuine worth of the innovation you're advancing - whether it's a basic customer item or a convoluted endeavor administration.
This book takes a realistic, decisively educated view regarding B2B innovation showcasing, investigating the fundamental obligations of the B2B innovation promoting chief, including:
- Lead age
- Filling the deals pipeline
- Vital informing
- Supporting the outreach group
- Interchanges and advertising
- Making client inclination
- Item showcasing
Turn prospects into buyers with apowerful emarketing strategy!
“Albee shows how smart business-to-business marketers learnabout buyers, tell a story, and greatly influence the B2B lead-to-saleprocess. This is your guide for Web marketing success.â€
David Meerman Scott, bestselling author ofThe New Rules of Marketing and PR and World Wide Rave
“A compelling read for both B2B marketing and salesprofessionals alike, eMarketing Strategies for the Complex Sale is a practicaland insightful how-to guide that will enable marketers to drive salesconversions and faster sales results.â€
David Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference
“Albee lays out a path to understanding buyer personas,building their trust, and delivering contagious content that they want to read.A must-read for B2B marketers looking to engage with today’s buyers.â€
Steven Woods, CTO, Eloqua, and author of Digital Body Language
“If you’re looking for a comprehensive, well-researched, single resource to plan,build, execute, and succeed in your eMarketing efforts, then buy this book!â€
Barry Trailer, managing partner, CSO Insights
“New media, content marketing, social networking . . . Ardath cleverly wraps theseconcepts in a bow and makes this book required reading. . . . Become the expertresource for your customer and watch your business grow.â€
Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42
About the Book
Web 2.0 has reshaped the role of marketingin the Complex Sales process. Because prospectsnow have instant access to informationabout your company and its products―andyour competitors―they can make buying decisionswithout ever communicating with you.Doing what you’ve always done simply won’twork anymore; you must entirely rethink howyou attract and compel buying behavior.
With eMarketing Strategies for the ComplexSale, expert B2B marketing strategist ArdathAlbee breaks new ground in the field of digitalmarketing and new customer acquisition.Albee offers techniques and tools for developingand executing strategies that are guaranteedto generate results.
The Internet offers an unprecedented opportunityfor creating trusted relationshipswith your prospects and customers―beforeyou ever “meet†them. Never before havemarketers enjoyed such a wide-reaching andvaried communication platform. Yet with allthe noise, you have to stand above the crowd.The key is to converse about meaningful andrelevant topics with your diverse audiences,to share your perspectives on what matters tothem. That’s just what Albee teaches us to do.
eMarketing Strategies for the Complex Sale sharesmethods to help you:
Create eMarketing strategies basedon customer perspectivesUse a contagious content structurefor competitive differentiationEstablish trusted relationshipsContinuously measure, tune, andimprove your effectivenesseMarketing Strategies for the Complex Salealso shares proven approaches to collaboratingwith sales. You can leverage eMarketingto move leads further into the pipeline whilefocusing sales time and energy on highlyqualified opportunities. The results? Reducedtime to sales, increased sales productivity, andgrowing revenues.
eMarketing Strategies for the Complex Salereveals processes critical to ensuring that youmake a powerful, measurable contribution tothe lengthy sales process―and to the longtermsuccess of your organization as a whole.
As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be.
For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners around the world – and will continue to support and celebrate their efforts every step of the way.
These digital strategies have doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more!
You'll improve the elements that have the biggest impact on results – Offers and Copy, tailored to Why Your Customers Buy . . .
in the highest-ROI digital marketing channels: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.
With step-by-step analysis, marketing metrics, and formulas. You will:
Correctly diagnose your progress from Traffic to Leads to Sales – so you’ll know exactly how to improve results (no more choosing the wrong solutions!)Understand what to review in Google Analytics (with step-by-step instructions)Become your company’s expert on your customer types (finally!) -- by building your Buyer PersonasLearn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included)Discover winning online copywriting “formulas†to make every element of your copy really sell!Strategically craft Offers for a big change in Content Marketing, lead generation, and sales results.Uncover easy ways to “test your way to success,†so your b2c and b2b marketing becomes more effective with every effort!Learn how to evaluate every marketing proposal to choose better partners and solutions.If you want to learn copywriting, Google Analytics, or how to improve results, this book will help you step-by-step.
Industry Reviewers Say:
"This is the definitive handbook on digital marketing for small businesses. It serves as your 'expert consultant' to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to."
"The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and copywriting, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses."
"The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus."
Who Should Read This Book
Experienced marketers as well as newer marketers who need to build digital skills -- and learn digital marketing strategy -- will find a wealth of specifics in this book. Small business owners and heads of marketing will learn where your marketing teams should be focusing, reports you should be receiving, metrics you should be using, and how to choose the right partners and marketing solutions.
About the Author
Karen J. Marchetti is a 30+ year leader in Internet marketing strategy and direct marketing planning, testing, and creative expertise. She has created high-ROI marketing programs for such clients as Qualcomm and Union Bank. The author continues to successfully apply these proven strategies every day for a range of clients because they work! She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.
Go to "Look Inside" for more.
